Would
you expect a great revival movement to rise up out of Hollywood? How about Coweta, Oklahoma (population 1318
in 1920)? But in 1921 a mother prayed
over her yet unborn son, dedicating him to the Lord’s service. It didn’t seem to work. Little Billy showed little interest in spiritual
things. His dad was a cattle rancher and
he had 6 other brothers and sisters, full of Oklahoma orneriness. But Bill Bright (1921-2003) did go on to
college and graduated from Northeastern Oklahoma State in 1943. Then he headed
to Hollywood, California to make his fortune. There he founded a successful
candy company.
After receiving repeated invitations
Bright began attending meetings for college students and young professionals
led by Dr. Henrietta Mears at Hollywood Presbyterian Church. After a particularly challenging teaching on
finding happiness at the “center of God’s will”, Bill struggled. As he recalled, “As I returned to my
apartment that night I realized that I was ready to give my life to God…I knelt
down beside my bed that night and asked the questions that Dr. Mears had
challenged us to pray, ‘Who art Thou. And, what wilt Thou have me do?’ It
wasn’t very profound theologically, but God knew my heart and He interpreted
what was going on inside of me. Through
my study, I now believed that Jesus Christ was the Son of God, that He died for
my sin, and that, as Dr. Mears had shared with us, if I invited Him into my
life as Savior and Lord, He would come in.”
Bright sold his candy company, married another young woman, Vonette
Bright, who had also been evangelized by Mears, and entered Fuller Theological
Seminary.
One night in 1951, Bill was studying
for an exam and had a powerful vision of fulfilling the Great Commission by
evangelizing college students. He lived
one block from UCLA. He told his sem
prof, Dr. Wilbur Smith, about the vision.
Smith was exuberant and shouted, “This is the will of God!” and the next
day told Bright he had the name for this organization, ‘Campus Crusade for Christ’. Bill and Vonette prayed and Bill decided that
he needed to start immediately. He quit the seminary. Though they lived right next to UCLA, the
college was considered a hotbed of communist sympathizers, as was Hollywood
itself. But not everyone on campus was a radical. Within one month, Bright had
250 join his ‘crusade’. Then he met
another young man from N. Carolina who wanted to go into the ministry. Billy Graham used the methods of an
earlier preacher, Billy Sunday, to reach thousands, and Graham adopted the
Crusade name for his effort. But there were early struggles for Campus Crusade. Originally Bright wanted to work with many
churches but some did little to assimilate or follow-up new Christians. This can be typical with churches in college
towns where students come and go, but established townspeople run the church
somewhat oblivious of the students, who, of course don’t contribute much money.
But Mears contributed her Bel Air home and spoke numerous times at
gatherings. Bill, the businessman, did
arrangements and organization. Soon they
were operating in several colleges, sometimes rubbing liberal college chaplains
the wrong way with their soul-winning platform.
They incorporated in 1953 and found a location for their headquarters on
Westwood Blvd. In 1956, Bright wrote a 20–minute evangelistic
presentation called "God's Plan for Your Life", which set the tone
for Campus Crusade's evangelism and discipleship program. Billy Graham was receiving invitations for
His crusades from liberal pastors and Bright seemed to learn how to do
evangelism in the midst of hostile college campuses. He wrote books, pamphlets,
articles and Bible studies profusely. Vonette did much the same for college
women. The organization grew enormously (2011: 25,000 missionaries in 191
countries).
This was Hollywood, no? And Bright
had the idea for a film. In 1979 he
produced the film Jesus. It was not
much of a success. The LA Times slammed
it as a "dull
Sunday-School treatment of the life of Christ." Yet critics acknowleged that it had
meticulous attention to detail. Nonetheless it began a trend for films, not by
Hollywood, but by Christian organizations to share the story of Christ. It went
on to be shown to 4 Billion people subtitled in 650 languages by 2020. 121
million have become believers through Campus Crusade and Jesus. It is thought that the recent surge of Christianity in India
is largely due to this film. Jesus lost $2 million in 1979 and was declared a failure. But to be the movie that changed millions of
lives, inspired a movement that includes Mel Gibson's Passion,
and a new docudrama, The Chosen? That is not
failure.